The advent of Sony CineAlta™ products marked the beginning of a new era in movie-making, commercial production and television production applications. Since their introduction, CineAlta products – symbolised by the groundbreaking HDW-F900R 24P-capable HDCAM™ camcorder and the HDC-F950 full-bandwidth 4:4:4 (RGB) portable camera – have been globally accepted as a creative alternative to 24-frame film origination due to their outstanding picture quality and production flexibility.